The Country Club Plaza
“Good Things Happen Here” Plaza Banners Celebrate Baseball and Breast Cancer Survivors
For a limited time, banners that were flying high above the Country Club Plaza during October to support the Kansas City Royals’ World Series run are on sale at the Plaza Customer Service.
One side carries the message, “Good Things Happen Here,” while the other expresses the sentiment, “Kansas City Love Forever,” signed “XO, Back in the Swing.”
“This is our way of helping Back in the Swing thank Kansas Citians for their 15-year support of Breast Cancer Survivorship medical care,” said Gayle Terry, director of marketing for Highwoods Properties. “The Plaza has gladly supported these efforts, which helped to establish this care in our community, and for the nation.”
The banner design was the work of another local success story – FarmDog Studios, a creator of licensed designs for leading home décor retailers and wholesalers.
Plaza customer service is offering the banners, and prints with the message, for sale with proceeds helping to benefit breast cancer survivors through the new Back in the Swing “Live Your Plan” Project, which empowers breast cancer survivors at the time of their Survivorship Care Plan appointment, with the Back in the Cookbook: Recipes for Eating and Living Well Every Day After Breast Cancer by Barbara Unell and Judith Fertig.
Thanks to funds from this Plaza promotion, hundreds of breast cancer survivors will receive this one-of-a-kind, 288-page award-winning resource, published by Kansas City-based Andrews McMeel, to help them actualize their Survivorship Care Plans.
The “Live Your Plan” Project was rolled out in April throughout the Greater Kansas City area, through the Breast Cancer Survivorship Center and the University of Kansas Cancer Center’s seven community practices on both sides of the state line. The Survivorship Center, the first of its kind in the nation, was established with the help of Back in the Swing funding in 2006.
The Back in the Swing Cookbook was recently awarded best cookbook by The International Association of Culinary Professionals (IACP) in its “Health and Special Diet” category and has been selected for use in the Lifestyle, Exercise and Nutrition (LEAN) Study, a study conducted by the Yale School of Public Health and funded by the Breast Cancer Research Foundation and Yale Cancer Center.
“Starting this past January, continued survivorship medical care has become a required part of care for every breast cancer survivor, thanks to the support of the Kansas City community,” Barbara Unell, founder of Back in the Swing, said. “The Plaza’s ‘Good Things Happen Here’ banners and products allow us to express our gratitude, while helping breast cancer survivors actualize their Care Plans, to help protect and improve their health 365 days a year.”