KANSAS CITY, MO. (July 29) - Save lives and save money at the same time, October 11-17, 2010, during Back in the Swing Retail Therapy® Week. The annual shopping fundraising event, which began in Kansas City eight years ago, is expanding to shopping centers around the country to raise awareness and funds for post-treatment care for breast cancer survivors after breast cancer.
During the full week, stores and restaurants in more than 80 shopping centers will dress up in pink ribbons, banners and window stickers to raise awareness of post-treatment care for breast cancer survivors. The shopping centers sell a special Back in the Swing Shopping Card benefiting breast cancer survivors. The Card is honored by the participating stores and restaurants of the center where purchased, giving shoppers up to a 20% discount during the week of October 11-17.
The Back in the Swing Shopping Cards are available starting around September 1st at participating shopping centers. Some centers will sell a Back in the Swing Gift Card, while others will sell a Back in the Swing Discount Card. The cost of the card is a donation by the customer to Back in the Swing, to treat breast cancer survivors to life-long, post-treatment medical care.
Back in the Swing is the first and only national, grassroots nonprofit organization exclusively dedicated to providing awareness, access, and financial support for multidisciplinary, personalized, post-treatment clinical and supportive healthcare, and academic medical research in the field of breast cancer survivorship. For more information, visit www.backintheswing.org.
In its first seven years, over $2.5 million has been raised to help Back in the Swing support the breast cancer survivorship movement across America through several local and national initiatives, including:
- COLLABORATIVE BREAST CANCER SURVIVORSHIP RESEARCH
conducted by the nationally renowned Breast Cancer Survivorship Center at the University of Kansas Cancer Center in partnership with breast oncologists and researchers nationwide.
- ONCOLOGY NURSE TRAINING CURRICULUM
empowering Oncology Nurses and other providers in communities throughout the USA to use the most advanced, evidence-based tools to help breast cancer patients access post-treatment care.
- MEDIA CAMPAIGNS, TRANSLATIONAL MATERIALS, AND EVENTS FOR THE CONSUMER
to build awareness and education for this new brand of survivorship healthcare, to help breast cancer survivors live joyful, healthy lives and be their own best healthcare advocate every day.
Back in the Swing has partnered with StoreFinancial in an effort to promote Back in the Swing nationwide. StoreFinancial, an industry leading provider of gift card programs, is providing participating US clients with the opportunity to promote Back in the Swing through their existing gift card programs. Currently, StoreFinancial administers more than 400 gift card programs throughout the US. To learn more, visit www.storefinancial.com.
Back in the Swing Retail Therapy was recognized as a Maxi Award finalist in 2007 by the International Council of Shopping Centers (ICSC).