April 13, 2012

10th Anniversary of Back in the Swing Retail Therapy Week to Feature Cookbook Benefit Parties

Ambassador Voices share in Back in the Swing Retail Therapy Week 2012

Retailers and restaurants throughout the greater Kansas City area will host Back in the Swing Cookbook Parties 2012, marking the 10th Anniversary of Back in the Swing Retail Therapy Week, held from Monday, October 8th through Sunday, October 14th, to celebrate the national launch of the new book from Andrews McMeel Publishing, The Back in the Swing Cookbook.Friends, family, co-workers and shoppers will come together to enjoy delicious and healthy recipes, share new lifestyle tips around fun-raising and fundraising! Many parties feature the voices of special “Back in the Swing Ambassadors”, spokeswomen who have gotten back in the swing themselves after breast cancer and are committed to sharing the organization’s mission and the clinical resources now available for breast cancer survivors. One of these Ambassadors is Channel 41 Action News Anchor/Reporter Cynthia Newsome, who will lend her voice at many of these Cookbook Parties.

According to Barbara Unell, Back in the Swing Founder and Executive Director, “We want to share the excitement of our new book with Kansas Citians who have supported our cause. Without them, Kansas City would not be one of the national leaders in survivorship care. And now, thanks to this beautiful, groundbreaking one-of-a-kind lifestyle resource, what we’ve learned during our first decade will be accessible to everyone who wants to prevent breast cancer, as well as those who want to improve and protect their health after the experience.”

Written by Barbara and food writer Judith Fertig, The Back in the Swing Cookbook: Recipes for Eating and Living Well Every Day After Breast Cancer ($29.99, Andrews McMeel Publishing, August 7, 2012) is a life-affirming book full of 150 feel-good, easy-to-prepare recipes. As the woman’s guide to making delicious meals and embracing a positive lifestyle, The Back in the Swing Cookbook will make the mind, body and spirit feel energized and empowered.

Created by the national grassroots nonprofit organization Back in the Swing USA®, the book contains new information that answers the No. 1 question on many women’s minds: “How do I safely and smartly prevent, and get back in the swing of life after, breast cancer?”

During Back in the Swing Retail Therapy Week, retailers and restaurants will:

  • Sell the Back in the Swing Cookbook
  • Offer Retail Therapy benefits for their customers
  • Raise money for Back in the Swing to support local breast cancer survivors
  • Honor a breast cancer survivor and learn about the mission and work of the organization from a Back in the Swing Ambassador

Those retailers who register their Cookbook Party before June 1 will have their event promoted at Back in the Swing’s Sheryl Crow Summer Celebration Benefit Event on July 14th at the Carlsen Center at Johnson County Community College.

Once retailers and restaurants register online at BackintheSwing.org, a Party Coach will contact them to help plan and list their event on the website and in a special Back in the Swing issue of The Independent Magazine. They will also be contacted by the publisher to arrange for book sales.

Unell says that companies and individuals are also encouraged to hold Back in the Swing Cookbook Parties, too. “When we started Back in the Swing as a grassroots nonprofit organization ten years ago, personalized, comprehensive, integrative post-treatment medical care for breast cancer survivors did not exist. Today, thanks to the support of this community, Back in the Swing is known for its grassroots fundraiser, Retail Therapy, and more. In our first decade, we met our goal of establishing model comprehensive, integrative, personalized medical care for Kansas City’s breast cancer survivors. And now with this book available everywhere in the world, we can share what our research and clinical programs have discovered to improve and protect our health. What a cause for celebration!”
For more information about hosting a Back in the Swing Cookbook Party, contact Bob Unell at bob@backintheswing.org or register online.


Back in the Swing USA® is a grassroots, national nonprofit organization dedicated to improving and protecting well-being after breast cancer by supporting education for consumers and healthcare providers; personalized, comprehensive, survivorship clinical healthcare; and academic medical research. When Back in the Swing began in 2000, no comprehensive, personalized, integrative medical services for breast cancer survivors existed. This past August, 12 years later, the Commission on Cancer (CoC) of the American College of Surgeons (ACS) announced that a survivorship care plan and survivorship support are among the standards of care required for hospital cancer programs to receive accreditation.

For more information, please visit www.backintheswing.org.